#16 Spuds MacKenzie

In the late 80's, a time of sorrow and pain, a time with no class, no style, nothing. One little Bull Terrier was there to rescue us.

I give you the single greatest advertising bone (no pun intended) ever thrown to beer drinkers— Spuds Mackenzie.

This "happenin' dude" was first bequeathed upon us during a Super Bowl ad. By the end of the game, the little pooch was a marketing legend.

Alas, Spuds was not without his naysayer's. In 1992, the Center for Science in the Public Interest, along with Mothers Against Drunk Driving, charged that Anheuser-Busch was pitching the dog to children. However, the mighty Spuds rose again in victory as the Federal Trade Commision found no evidence to support that allegation. Unfortunately, the ads were dropped anyways.

Here's a little known and unfortunate fact, Spuds was actually a bitch.

I know. I know. I feel like less of a man as well.

Nonetheless, here's to Spuds. This Bud's on me.